QR Codes

What are QR Codes?

QR Codes are the next iteration from bar codes. They are classified as 2D codes, as opposed to the classic 1D bar code you see cashiers scan in a supermarket. QR Codes are also small and compact but they can carry a lot more than just an identifier or a product code. QR Codes can store contact information, venue details, an image or a URL to your landing page. When printed, they can be deployed immediately since all one needs is a smartphone with a camera to scan it. It can be on a poster at a bus stop, a digital signage in a shopping mall or even as printable packaging in supermarket items.


Your Opportunities

  • You can use QR Codes flexibly in a wide range of applications since they do not have any electronic components
  • Provide dynamic access to your content depending on time, place or context
  • Save costs on advertising by using QR Codes
  • Generate insightful analytics based on which code generates more interest from customers

Your Use Cases

  • Provide additional information about your products
  • Collect insightful feedback by strategically placing them
  • Create interactive posters/advertisements to deliver coupons
  • User authentication in shared services (Eg: Bike sharing Apps use QR Codes as a sign in)

When is QR Code best to use?

  • When size does not matter. QR Codes can be printed as large or small as you like.
  • To measure conversions on a product or SKU level in a retail environment
  • When you want to generate analytics by country for international campaigns
  • To change the content from your Proximity DMP account without reprinting your QR code.

Where are the boundaries of QR Codes?

  • If the printed material gets too damaged, it might not be readable
  • It can not be concealed underneath, it needs to be visible to be scanned.
  • Large quantities when printed can not be managed manually without a platform.

All proximity technologies on one intelligent platform

The Proximity DMP enables you to manage your proximity ecosystem. On one platform you can
gather, process and analyze data coming from various proximity technologies.sieren.

  • QR Campaigns – Last Seen Timestamp, Activity Status
  • Easily Accessible Content (Text, Images, URLs etc.)
  • Measurable Customer Interactions
  • Contextual Rules for Customer Segments
  • Trending Locations and Heatmaps

Other technologies

The Proximity DMP covers other technologies as well, so that you can mix and match the right set up of location based technologies and cover all levels of offline locations, such as indoor locations, outside, and on product level.