Proximity DMP
A multi-purpose Platform For Location-based Services

The Square Metrics Proximity DMP gathers, processes, and analyzes data from mobile location technologies: BLE Beacons, geofencing, NFC, and QR codes. Thus helping you gain insights and grow your business.

Proximity DMP Dashboard in Monitor

Location-based analytics of your assets and customers

Asset Analytics Features

LOCATION ANALYTICS

Discover popular paths in and around your facility. Detect asset usage patterns throughout the day.

RULE ENGINE & ALERTS

Establish zones, create rules, get notified when assets or people enter/exit designated zones.

REAL-TIME LOCATING SYSTEM

Track your assets or staff in both indoor and outdoors in real-time.

Screenshot of the Network Sharing Screen within the Proximity DMP

MOBILE TRACKING APP & SDK

Use existing staff smartphones for tracking assets. No complex infrastructure installations required.

Customer Analytics Features

Screenshot of the Analytics Dashboard within the Proximity DMP

VISITOR TRENDS

Explore visitor footfall trends among your venues and also compare with competitor venues.

Screenshot of the Live Analytics within the Proximity DMP

CAMPAIGN PERFORMANCE

Analyze the effectiveness of each Proximity Marketing campaign.

Screenshot of the Visitor Analytics within the Proximity DMP

IN-STORE CUSTOMER ANALYTICS

Dive deeper into customer behaviour at each of your venues respectively.

Screenshot of the Locations list within the Proximity DMP

LOCATION-BASED NOTIFICATIONS

Setup rules to trigger notifications at appropriate times to engage in-store customers.

Why choose us?

No development effort

Our platform is offered as a cloud service. That saves you lengthy and costly implementation and maintenance efforts.

Simple pricing

Start with a free plan for testing and pay only for the number of monthly active users. Our pricing is simple.

Data Privacy & Security

We strictly comply to the new General Data Protection Regulations (GDPR) i.e. by storing all data in European data centers.

Open platform

The Proximity DMP comes with server-to-server APIs and cross platform SDKs for fast integration and data exchange.

Vendor agnostic

A fully hardware and vendor agnostic platform. We support all BLE Beacon technologies (iBeacon & Eddystone) and custom BLE Beacon advertising profiles.

Google certified

We are a fully-certified Eddystone partner. We support the secure Eddystone-EID, Eddystone URL and Eddystone UID beacon networks.

How do our customers use the proximity DMP?