Press Corner

About Square Metrics

Square Metrics (earlier known as Beaconinside) was founded in 2014 by Michael A. Kappler and Cornelius Rabsch. We are providing a platform, that enables traditional retail companies in more than 50 countries to turn their customer visits into data.

Our market-leading Proximity DMP helps companies to use this data to improve the shopping experience and optimize the customer journey. Companies can set-up and manage large-scale proximity infrastructures of beacons or geofences to gather location-based data for analytics through these technologies.

We quickly became the Top European Proximity Solution Provider and offers the highest level of data privacy and security.


ePrivacy Seal
Location & Privacy


Square Metrics Management

Michael Kappler
Cornelius Rabsch

Square Metrics Logos

Logo Square Metrics Color
Logo Square Metrics White

Featured in

Digital Commerce 2017
Mobile Moments
GFM Nachrichten – Kompenidum
Innovation News by Conrad
Public Marketing
GFM Nachrichten – Kompendium
E-Commerce Magazin

Press Inquiry

Please direct all press inquiries to Victoria Anders: