Press Corner

About Square Metrics

Square Metrics was founded in 2014 by Michael A. Kappler and Cornelius Rabsch. We are providing a platform, that enables traditional retail companies in more than 50 countries to turn their customer visits into data.

Our market-leading Proximity DMP helps companies to use this data to improve the shopping experience and optimize the customer journey. Companies can set-up and manage large-scale proximity infrastructures of beacons or geofences to gather location-based data for analytics through these technologies.

We quickly became the Top European Proximity Solution Provider and offers the highest level of data privacy and security.


Square Metrics Management

Michael Kappler
Cornelius Rabsch

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Press Inquiry

Please direct all press inquiries to Victoria Anders: