What are NFC tags?
NFC tags are small devices that can store and send information to mobile phones in short range. An NFC tag can be attached in- or outdoors on stationary or moving objects, turning them into interactive ones. A single tap onto the NFC tag with a mobile phone presents the content. This way you can focus on creating content for specific zones and products. NFC tags come in a variety of shapes and sizes, they can be integrated into a poster at a bus stop, fixed into a digital signage in a shopping mall or even as printable packaging in supermarket items.
- Engage your customers at any place, through any physical object
- Large scale implementations are cost effective
- Measure digital interactions and target different user groups
- Engage with your shoppers by digitizing products on shelf
- Avoid product counterfeiting by using NFC labels
- Create interactive posters/advertisements to engage customers
- NFC interactions with mobile phones can be leveraged for IoT applications
- To zoom in on customer behaviour to less than a meter
- To measure conversions on a product or SKU level in a retail environment
- To create international campaigns, to generate analytics by country
- The range is up to 20cm
- Older mobile phone models may not be NFC-enabled
- Managing thousands of NFC tags requires a management platform
All proximity technologies on one intelligent platform
The Proximity DMP enables you to manage your proximity ecosystem. On one platform you can
gather, process and analyze data coming from various proximity technologies.
- NFC Campaigns – Last Seen Timestamp, Activity Status
- Easily Accessible Content (Text, Images, URLs etc.)
- Measurable Customer Interactions
- Contextual Rules for Customer Segments
- Trending Locations and Heatmaps