What is a geofence?

A geofence is a virtual boundary around a real-world location. It is created by setting a radius around a fixed coordinate on the map, usually a GPS latitude and longitude value. Once a smartphone user enters or exits the designated area, the geofence, an activity, such as an alert or message can be triggered and sent to the user. This offers a variety of possibilities to interact with customers in and around shopping malls, airports, carnivals or any large event spaces. Geofences are an easy way to engage customers around a Point of Interest (POI).


Your Opportunities

  • Provide location-based content in the perimeters
  • Engage with customers and visitors who enter your locations
  • Add depth to your customer analytics with location data
  • Personalize the user’s mobile experience based on his location

Your Benefits

  • Gain new insights into point-of-sale audiences
  • Easy virtual set-up, no infrastructure costs
  • No hardware infrastructures needed
  • Easy to scale to thousands of places

When are geofences best to use?

  • When targeting a large number of locations
  • When mapping movement from outdoor to indoor

Where are the boundaries of geofences?

  • Performance decreases in indoor environments
  • It’s recommended to have at least 100m geofences

All proximity technologies on one intelligent platform

The Proximity DMP  enables you to manage your proximity ecosystem.
On one platform you can gather, process and analyze data coming from various proximity technologies.

Proximity DMP on Desktop and Smartphone

  • Scale up to tens of thousands of locations
  • Real-time alerts for enter and exit events
  • Insightful and actionable visitor analytics
  • Geoconquesting to monitor competitors’ locations
  • Pre-defined geofence data sets
  • Batch import and export of geofences

Other technologies

The Proximity DMP covers other technologies as well, so that you can mix and match the right set up of location based technologies and cover all levels of offline locations, such as indoor locations, outside, and on product level.