The most complete solution

Proximity Data Management Platform
Beyond Market Standards

Infrastructure Management

Simple & Effective Large Scale Beacon Management

Screenshot of the Analytics Map within the Proximity DMP

Zip Code Analyzing

Segmented planning tool shows which locations are the most performing venues based on zip code

Screenshot of the Infrastructure/ Beacon Health Dashboard within the Proximity DMP

Health Monitoring

Live beacon vitals and predicative model for beacon battery life

Screenshot of a Venue Floor Plan within the Proximity DMP

Floor Mapping

Place beacons on your digital floor plan to increase and ensure accuracy

Screenshot of the Network Sharing Screen within the Proximity DMP

Infrastructure Sharing

Capitalize on your existing proximity infrastructure by sharing it with
third parties

Customer Analytics

Detailed & Specific Metrics in Real-Time

Screenshot of the Analytics Dashboard within the Proximity DMP

Visitor Trends

View of current visitor metrics compared to previous periods

Screenshot of the Live Analytics within the Proximity DMP

Live Analysis

Real-time data analytics of store performance, customer behavior, and top locations

Screenshot of the Visitor Analytics within the Proximity DMP

Status Report

A customizable customer engagement report, giving you a comprehensive customer overview

Screenshot of the Locations list within the Proximity DMP

Cross-Venue Data

Use walking history of customers to learn if they have visited other store locations

Proximity Marketing

Effective Personalized Proximity Notifications and Retargeting Campaign

Screenshot of the proximity DMP Campaign Set Up

Campaign Management

Create, edit, & segment your Omnichannel campaign content directly from the Proximity DMP

Screenshot of the Campaign Analytics within the Proximity DMP

Campaign Report

View current and past proximity marketing campaigns along with conversion rate

Screenshot of the Campaign System within the Proximity DMP

Audience Sharing

Take advantage of existing user base to grow your own content reach

Screenshot of the Webhook Integration within the Proximity DMP

IoT Webhooks

Make your venue truly smart by integrating IoT – from light bulbs
to screens

Modular Plans That Fit Your Needs

DMP one
Free of charge
Monthly Active App Users¹

1 Location/Store

Free Documentation Access
Square Metrics CARE³
Multi Store Operators
DMP 10 - DMP 50
Get started from €99/month*
1.000 – 50.000
Monthly Active App Users¹
up to 10 Locations/Stores included
+ additionals on your demand
Infrastructure Sharing included ²
Email Support
Square Metrics CARE³
Multi Store Operators
DMP enterprise
Matching your demand
Monthly Active App Users¹
Quantity of Locations/Stores
on your demand
Infrastructure Sharing included ²
Service Level Agreement
Square Metrics CARE³
Audience Owner
APP Audience
Using SDK without locations/stores
On request: Based on quantity of
Monthly Active App Users¹

Email Support
Square Metrics CARE ³

* Choose annual payment and get 1 month for free.
¹ Monthly Active App Users (MAU) are calculated by taking the number of unique app users per month who have installed the app with the Proximity SDK enabled.
² Infrastructure Sharing: Enable advertising platforms to measure local store visits precisely and provide access to thrid party apps and services.
³ Onboarding & Debriefing Session; Additional services optional and on request.

Square Metrics Care³

Square Metrics CARE

At Square Metrics, we care about our customers and their needs before, during and after the installation process of their infrastructures.
To familiarize you with the Proximity DMP and all its features, we will guide you through all relevant topics during the onboarding session. The debriefing session will be used to check briefly entered data and to give a chance to ask questions on topics that were left unclear or to get any additional information.


Onboarding & Debriefing

60 + 30 minutes

  • PROXIMITY DMP and its features
  • Benefits of the Integrated Partner Network
  • Overview of Preferred Beacon Suppliers
  • Information about Certified Infrastructure Partners
  • Advice on Rollout & Maintenance
  • Quality Audit (QA)
  • Questions & Answers (Q&A)

SDK Integration

Optional on request

  • Dedicated IT Contact Person
  • E-Mail & Telephone Support
  • Questions & Answers (Q&A)

Extended Service Level Agreement

Optional on request

  • Extended Service and Support Availability
  • Shorter Response Time for the Acceptance of Any Malfunction Report
  • Longer Warranty for Updates, Upgrades and New Releases

Basic Features


Visitor Metrics

Detect store visits, dwell time, passers-by, loyal, trends, frequency and recency of visits based on GPS, wifi and beacon signals

Audience Profling
Auto-generated and self-defined user-segments
Visitor heatmap, know where your users are
Point-of-Sale Analytics
In-store analytics, cross-store visitation, visitors and trends per venue
Real-time Analytics
Live dashboards and live audiences
Online to Offline Attribution
Attribute acitivites inside your mobile app with point-of-sale interactions
Partner Network
Integrate raw events into…


Campaign Analytics
Advanced targeting

Based on time and location, rule based

Offline Retargeting

Retarget store visitors on Facebook, Google and in ad network

Real-time callbacks

Create your own check-in/check-out solution with custom meta data


Supporting All Relevant Proximity Technologies


Location Management
Manage your stores
Scalable Beacon Management
Support for any type of iBecon or Eddystone (-UID, -URL, -EID, -TLM) beacon. Scalability supporting up to thousands of beacons and geofence regions.
Device Diagnostics
Device health dashboard, battery and device status, predictive maintenance, alerts
Supporting All Relevant Advertising Profiles
Eddystone UID
Eddystone URL
Eddystone EID
Beacon Network Sharing & Import
Easily import your exisiting beacon networks and / or share it with others.
Real-time Asset Tracking
Always know where your beacon fleet and assets are located across multiple stores.
Beacon configuration support, OSRAM Einstone
Beacon Manager App
For simple rollouts including installation images
Infrastructure & Rollout Partnerships
Hardware partnerships with:, Estimote, Cisco Meraki, Aruba, OSRAM Einstone as well as rollout partnerships for best-in-class rollout and IT services
Support for 3rd-party beacon registries
Google Beacon Dashboard


Configurable dashboards, web and mobile friendly designs
Flexible Users & Permission
Multi-Client Support

Multi-client capabilities supporting multiple users, roles and single sign-on.

Whitelabel Solution

Whitelabel options to customize your web interface according to your brand

Scalable Data Management
Cross-Platform Mobile SDKs

Simple to integrate robust iOS, Android and Cordova SDKs.

Highest Security Standards
Open APIs & Webhooks

Integrate into your own enterprise IT systems using the batch and real-time APIs

Developer Hub & Manuals

Developer Hub with an extensive platform documentation

Single Sign On

Quickly switch between different accounts