Intelligent in-store
promotion tracking

Soon your customers will be able to interconnect with any object in the physical world.
Chep, the worldwide leader in pallet pooling, integrates beacons in pallets to enable intelligent instore promotion tracking. Get detailed information about the position of your products.

 

 

Chep pallet with integrated Bluetooth sensor, allowes to interact with smartphones.

App detects beacon and sends proximity information to the DMP. The generated data is processed and analyzed.

Information about customer frequency and location of pallet. Increase of logistics service and analytics.

The interaction between the pallet and smartphone apps generates data, that is processed by the PROXIMITY Data Management Platform. This enables Chep to track their pallets and their clients may now analyze the effectiveness of instore product campaigns. The data can also be integrated into further systems, such as CRM or marketing platforms.