About Square Metrics

Square Metrics was founded in 2014 anticipating new technology trends and the rise in smartphone usage. Partnering with industry leaders, we grew from a hardware producer to a data management platform provider specializing in mobile tracking solutions. Square Metrics can evaluate and pinpoint the location of customers or physical items in indoor and outdoor environments with a strong focus on data privacy and security. With the technology platform, the Proximity DMP, and our mobile SDK, sensor data can be gathered, analyzed and visualized. This data can be used to optimize operations.

Square Metrics Logo

Meet the team

Square Metrics was founded in 2014 by mobile and retail experts
with the vision to provide the most accurate insight into a customers’ offline behavior.

Founder & CEO

Michael A. Kappler

Michael founded his first company, which manufactured electronic devices for the housing industry in 2006 . The company was sold in 2008 to a European market leader for metering services. His first purely digital startup – DeutschlandCoupon – was an online couponing platform, which was acquired by the Bonial Group in 2010. As VP Business Development at kaufDA, Michael was responsible for the expansion into new industries and markets. Prior to that, he had worked several years in the Pre-Opening team of The Ritz-Carlton Hotel Company in Germany, Doha/Qatar and Dubai and also kept his focus on store openings as regional sales manager for a national food store chain in Germany.  All experiences combined were the perfect prerequisite for founding Square Metrics in 2014.  Michael has a degree in International Business Administration from the Zeppelin University (ZU).

Founder & CTO

Cornelius Rabsch

Before founding Square Metrics Cornelius worked as VP Mobile at kaufDA. He defined and executed the mobile product strategy and increased the mobile revenue shares from 0 to over 50 percent within 24 months while establishing pre-installation deals with Samsung. In 2012 he started to work as Manager Mobile C2C at eBay leading a mobile innovation project and a mobile quality initiative, which utilized a variety of insight channels. This project was awarded with the “EU Steely-Eye Award” in 2013. Moving forward in 2013 Cornelius was promoted to Manager Mobile Experiences at eBay. In this position he was responsible for the strategic and day-to- day product management of the eBay mobile experiences in the German market. Cornelius has a degree in Computer Science and Economics and Operations Research from the University of Mannheim.


Alexander Gösswein

Alexander Gösswein is Managing Director Central Europe at Criteo. Alexander Gösswein has about 20 years of experience in the marketing and media sector with leading positions at Yahoo! (Overture) and Microsoft Advertising. Before joining Criteo he built up goviral Germany, which has been acquired by AOL Europe in January 2011.


Mario Schwegler

Mario Schwegler is CEO of the Boost Group, a leader in shopper marketing, collectibles, promotions and loyalty programs in Europe, which is working among others with COOP, Carrefour, Royal Dutch Shell, Mondeléz, Nestlé. Until 2012 Mario Schwegler was managing director of arvato Loyalty & Promotion, where he shaped the European loyalty and e-commerce business of Bertelsmann arvato. Square Metrics profits from his experience in the execution of customer loyalty programs as well as shopper activation for brands and retail.


Daniel Wall

Daniel Wall is co-founder of Wall AG in Berlin. Over the past 31 years he has held a variety of positions in the family-owned enterprise. From 1999 on, he was director of marketing and sales. Between 2007 and 2015 he was chairman at Wall AG.  Since 2016 Daniel Wall is an active investor in the Berlin start-up ecosystem.

Pushing location-based mobile experiences forward

Memberships & Collaborations


Creating new shopping experiences.
Promoted by Mondelêz Group


Common target to improve the shopper and customer experience


European Pioneers

Developing secure beacon infrastructures.
EU funding project


Supporting the innovation center for future shopping


Eddystone-EID integration into product portfolio in collaboration with Google


Developing geospatial intelligence solutions

Research & Science

Universities and institutes of technology in Germany and abroad trust in our developments, knowledge and support. From simple installations to complex research deployments up to supporting master and doctoral theses. We offer interested institutions special purchase conditions. Just contact us with a specific project proposal.


Data Privacy & Data Security

At Square Metrics we care a great deal about the privacy and security of data and we want to create the best possible security conditions for our clients.
While generating and using data we ensure the privacy and security of customers by following the EU directives and by avoiding private data storage.
We make it our duty to always follow more security regulations and criteria than just the ones required by law.

Code of Conduct: Location & Privacy Seal 2018 white
ePrivacyseal EU white
Foto: Thomas Ramsauer
Area Manager McDonald's Franchise

We are convinced of the beacon technology and trust in the consolidated and technological knowledge of Square Metrics.

Photo: Paulus Neef
Pixelpark AG
Former CEO

Square Metrics initiates a new digital revolution: its portfolio of beacon technology enables companies to change the communication with their customers in such a strong way, comparable to their first websites or come up of smartphones.

Foto: Till Brauner
AUDI Russia
Former Managing Director AUDI Russia

In automotive industry you are not only selling cars. Experiences are created, emotions are waked up. Square Metrics provides the best solutions to realize this in branches or partner’s car dealerships.