Proximity DMP
Customer Analytics For The Physical World

The Square Metrics Proximity DMP gathers, processes and analyzes data from beacons, geofences and NFC. This enables you to create customer centric mobile experiences. All on one cloud platform.

Beaconinside DMP Dashboard in Monitor

The Proximity Data Management Platform

No development effort

Our platform is offered as a cloud service. That saves you lengthy and costly implementation and maintenance efforts.

Open platform

The Proximity DMP comes with server-to-server APIs and cross platform SDKs for fast integration and data exchange.

Simple pricing

Start with a free plan for testing and pay only for the number of monthly active users. Our pricing is simple.

Vendor agnostic

A fully hardware and vendor agnostic platform. We support all iBeacon, Eddystone and custom beacon advertising profiles.

Data privacy & security

We strictly comply to the new General Data Protection Regulations i.a. by avoiding the storage of personal identifiable information.

Google certified

We are a fully-certified Eddystone partners. We support the secure Eddystone-EID, Eddystone URL and Eddystone UID beacon networks.

Our Proximity Solutions

Infrastructure Management

Managing widely spread proximity technology networks in different venues can be challenging. The Proximity DMP simplifies infrastructure management so you are staying in control. Set-up, configure and manage large-scale iBeacon, Eddystone, Geofence and NFC infrastructures with our advanced management features. Our cloud-platform provides a variety of features, such as alerts, device diagnostics, telemetry data, predictive maintenance, configuration support and beacon manager apps.

Beacon Network Sharing

You are a venue or infrastructure owner and you would like to offer your partners beacon networks that you can monetize? The Proximity DMP enables you to set up and share any size of beacon infrastructure and provide access over the cloud and monitor the usage in a precise and effective way.


Customer Analytics

ur proven big data processing capabilities enable you to analyze the collected offline data from all proximity technologies. The Proximity DMP comes with insightful dashboards and live analytics for real-world interactions enabling you to react just in time. Track the effectiveness of your location-based campaigns with analytics data on online to offline conversions, POS performance and frequency of visits. Increase your revenue by understanding truly every step of the customer journey.

Proximity Marketing

The Proximity DMP lets you engage with your customer right at the moment of their buying decision. Our rule engine triggers location-based targeting campaigns based on time, context criteria and visited locations. And it provides analytics, that let you execute precise retargeting based on offline behavior data, once your customer enters an online medium in your omni-channel.

Enrich existing data pools

Integrated Partners

If you are already using a location-based CMS system for your location-based notifications, you can integrate our platform to leverage on our data insights and infrastructure management and create best in class campaigns with the CMS tool of your choice.

Data privacy & security at Square Metrics

At Square Metrics we care a great deal about the privacy and security of data and we want to create the best possible security conditions for your customers and you. We make it our duty to always follow more security regulations and criteria than just the ones required by law.

We are glad to announce that we were awarded with the ePrivacyseal EU.