Osram strengthens its position in digital solutions with Beaconinside

Osram is further expanding its digital business in location-based services by acquiring a minority stake in Beaconinside. The Berlin-based company is developing innovative Internet of Things (IoT) industry solutions for the retail, smart city and logistics sectors.


Excellent strategic addition for both parties

“In combination with our IoT platform Lightelligence and our sensor technology, such as our beacon portfolio, Beaconinside’s innovative solutions enable sales-supporting advertising campaigns, detailed customer analyses and intelligent logistics monitoring of shipments. Beaconinside is therefore an excellent strategic addition to our portfolio,” explains Stefan Kampmann, Chief Technology Officer of OSRAM Licht AG.

“Today, retail companies are confronted with continuous and significant changes in the purchasing behavior of their customers. Our technology enables retailers to better understand this rapidly changing behavior in order to adapt their sales approach specific to each location,” explains Michael Kappler, Managing Director of Beaconinside GmbH. “With Osram at our side, we can serve the rapidly increasing international demand for our products more quickly,” says Kappler.

A strong and versatile management team

In addition to Beaconinside’s two founders Michael Kappler and Cornelius Rabsch, Osram manager and smart retail expert Michael Hoege will join the Beaconinside management board. In addition to Osram, Beaconinside is backed by investors including the former managing director of Wall AG, Daniel Wall; and Paulus Neef, co-founder of Pixelpark.

Since its founding in 2014, the Berlin-based company has built up a strong customer base with well-known national and international customers. Primarily in the areas of retail and service industry, such as grocery stores, fashion retailers or restaurants chains, but also industrial and large-scale projects such as Vienna Airport. Location-based information enables retailers to supply their customers with precisely tailored offers via apps and to analyze the logistics chain. In addition, Beaconinside has cost-effective tracking solutions in its portfolio, which are used, for example, by CHEP, the world market leader in pallet pooling.


Together with OSRAM, we are looking forward 
to a lot of exciting projects!

For further information, please get in touch:


OSRAM, based in Munich, is a leading global high-tech company with a history dating back more than 110 years. Primarily focused on semiconductor-based technologies, our products are used in highly diverse applications ranging from virtual reality to autonomous driving and from smartphones to networked, intelligent lighting solutions in buildings and cities. OSRAM utilizes the infinite possibilities of light to improve the quality of life for individuals and communities. OSRAM’s innovations will enable people all over the world not only to see better, but also to communicate, travel, work, and live better. As of the end of fiscal year 2018 (September 30), OSRAM had approximately 26,200 employees worldwide. It generated revenue of more than €3.8 billion from continued operations in fiscal year 2018. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at www.osram.com.

ABOUT BEACONINSIDE In 2014, Beaconinside was founded in Berlin by internationally experienced internet and retail experts who had the vision of providing stationary retailing with completely new insights into customer behavior using innovative POS technologies. In a retail world dominated by the Internet, Beaconinside has developed a platform that now enables traditional retailers in more than 50 countries to convert their customers’ shopping visits into analyzable data. The Proximity Data Management Platform developed by Beaconinside helps companies use this data to create more relevant – and thus more effective – marketing campaigns directly at the point-of-sale to improve the shopping experience individually and significantly – and to optimize the customer journey. Enterprises can set up and manage complex proximity infrastructures for beacons, geofences or NFC tags to collect location-based data for extensive analysis. For more information, please visit squaremetrics.wpengine.com


Torsten Wolf
Tel. +49 89 6213 – 2506
E-mail: torsten.wolf@osram.com


Victoria Anders
Tel. +49 30 220 119 580
E-mail: v.anders@squaremetrics.com