Proximity DMP News May 2018
Verifone and Square Metrics:
Strategic partners to improve the customer journey
„Verifone and Square Metrics share a common goal: to help retailers adapt to the ever-changing expectations of customers – especially through the use of new technologies. For many consumers, their own smartphone is already part of the shopping experience today; in the near future they will probably say ‘mobile only’ instead of ‘mobile first’. And this is exactly what we tie in with our joint solutions“.
Markus Hövekamp, Managing Director of Verifone Germany.
First joint customer projects already achieved success
One of the pioneers in using the new digital possibilities is ESSO. The German gas station brand of US oil company Exxon Mobil has retrofitted the existing Verifone H5000 infrastructure at all of their more than 1,000 gas stations in Germany. They use the technology in combination with apps for various use cases in the field of digital quotation communication. In the long term, it is planned to grant partners, such as the DeutschlandCard, access to the infrastructure so they can use it for their own location-based advertising as well.
How to use the Proximity DMP at a gas station?