Since the beginning of 2020, Square Metrics is part of Navkonzept, which offers customers from the logistics and construction industries extensive telematics solutions. Together, we are expanding their development and product expertise in the areas of Internet of Things (IoT) and sensor technology.

Track & analyze your assets or customers

Proximity DMP provides location-based services and asset tracking

Asset Analytics

Track and analyze movement of your assets across facilities in real-time for both indoor and outdoor environments using mobile tracking technology.

Proximity DMP provides location-based services and proximity marketing

Customer Analytics

Drive up customer engagement in physical stores via your mobile app. Retain your most valuable customers by analyzing their behavior throughout your venues.

Why companies choose to work with us

No Development Effort

Our platform is offered as a cloud service. That saves you lengthy and costly implementation and maintenance efforts.

GDPR Compliant

We strictly comply to the new General Data Protection Regulations i.e. by storing all data in European data centers.


A fully hardware and vendor agnostic platform. Supports iBeacon & Eddystone from any vendor for all solutions.

Real-Time Insights

Tweak your proximity marketing campaigns in real-time. Get notified in case of unauthorized asset movements immediately.

Find out how you can become an industry leader


Engage with your shoppers at the right time & place. Explore heatmaps, visit patterns and many more in-store metrics. Use the actionable insights to acquire and retain customers.


Real-time location of your assets: cargo on conveyor belts, toolboxes in a warehouse or safety equipment in a factory. 360° asset visibility across your facility.


Personalize your campaigns among customers in a cinema, restaurant or hotel. Also optimize work processes by tracking on-time delivery of containers and pallets.


Track and locate medical equipments across your healthcare facility. 24/7 monitoring system that can detect & alert in case of theft.

Start Today!

Drive Business with Location Technology

The Proximity DMP provides a scalable and reliable platform to track your assets or customers with accuracy. On one single platform you can gather, process and analyze location-based metrics to gain actionable insights. Make the right decisions and get results immediately.

Proximity DMP offers location-based services for asset tracking and proximity marketing.