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Out of every customer visit
Square Metrics enables companies from various industries to turn their local customer visits into data. Via our platform, the Proximity DMP, this data can be used to improve the shopping experience and optimize the Customer journey in local stores. Companies can set-up and manage large-scale infrastructures of POI relevant technologies to gather location-based data for customer analytics.
We are enabling companies to improve the customer experience
Join the Taylor family and learn more about customer journeys
A family, like the Taylors, has many interests and interacts daily with a variety of local businesses like shops, restaurants and even public transport. Proximity Technologies give companies the great opportunity to create an unique experience while gaining valuable information about their visitors. Find out which use cases might fit for your business as well.
3 modules for your success
Customer Analytics
The Proximity DMP enables you to analyze the collected offline data from all proximity technologies. It provides insightful dashboards about POS performance and frequency of visits.
Proximity Marketing
You can engage with your customers right at the moment of their buying decision. The Proximity DMP triggers location-based campaigns and provides analytics for precise retargeting – online and offline.
Infrastructure Management
Set-up, configure and manage large-scale Beacon, Geofence and NFC infrastructures with our advanced management features.
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 | SCALABLE – Unlimited management of locations and assets |
|---|---|
| CONVENIENT – One SDK for all relevant POS technologies |
| SECURE – GDPR compliant & ePrivacy certified |